MARKETING STRATEGY DEVELOPMENT
We leveraged the concept of “the pool of shared meaning” to position mediation as the obvious choice over litigation. The result was the “Mediation Change the Conversation” maxim and accompanying campaign. The campaign includes several animations detailing how a skilled mediator can help change a conversation from adversarial to collaborative, in nature. Through different versions of the creative, we illustrate the advantages of mediation for divorce/child custody/domestic issues, corporate issues, civil and small claims disputes, and personal injury/malpractice claims.
“We chose Saltworks because we needed a digital marketing agency that understood our unique marketing challenge. We needed to educate the target audience about the benefits of mediation as well as to drive traffic to our website to generate inquiries and requests for consultations.
The team at Saltworks developed a winning strategy with new brand identity (logo and visual styles) that really resonated with our target audience. They also conceptualized a memorable slogan (Mediation Changes the Conversation) and a marketing campaign that perfectly conveys our service benefits — and helps position us above other mediators. The campaign has been very effective in communicating precisely not only what mediation is, but also how it can create a mutually beneficial relationship that results in open communication and real resolution.
I love our new logo, website, and online campaign and would highly recommend Saltworks to any brand that needs strong online marketing.”
– Jason Barber