Brand Strategy Services

Some marketers tend to “shoot from the hip” when it comes to branding. At Saltworks, we understand that to develop a truly effective brand strategy, it’s imperative to first fully understand your brand’s strengths and weakness, the competitive landscape, and, most important, existing consumer perceptions about your brand and the brand category.

Whether you need research work to gain these insights or simply help in creating an effective positioning strategy and brand story, we’d love to work with you to chart a true course for your brand.

Our Brand Strategy Services include:

  • Brand Audits
  • Brand Impact Analysis
  • Audience Profiling
  • Competitive Analysis
  • Brand Architecture Strategy
  • Brand/Product Naming
  • Branding Strategy Plans
  • Marketing Plan Development
  • Creative Brief Development