Entries by Saltworks

Did Your Website Pass The “Mobilegeddon” Test?

One week ago, Google changed the way it ranks websites based on “mobile-friendliness”.  Google’s new algorithm rewards sites that leverage responsive web design with a higher search ranking in searches that take place on mobile devices. Not sure if your site is responsive? You can test your site with Google’s Mobile-Friendly Test Tool. Now don’t […]

Website Mistake #2 – Forgetting Security & Backup Protocols

Here’s an excerpt from our white paper “10 Costly Website Mistakes (And How to Avoid Them): Every day, thousands of Brute Force and DDoS (Distributed Denial of Service) attacks threaten websites of companies both large and small. Don’t assume that your web development firm is handling all aspects of securing your site and your data. […]

Website Mistake #5 – Building Without A Social Media Strategy

Here’s an excerpt from our white paper “10 Costly Website Mistakes (And How to Avoid Them): A website is just one component of an effective online communications strategy. Once you have clear plan for how customers and prospective customers will be engaging with your brand via social media, you can then design your website in […]

Website Mistake #9 – Hiring a Firm That Doesn’t Respect Your Time

Here’s an excerpt from our white paper “10 Costly Website Mistakes (And How to Avoid Them): Development of a website for your brand or company requires an investment of time from you (and/or your in-house team) to provide assets, feedback, and approvals to the development firm you hire. There are monetary and opportunity costs associated […]

10 Costly Website Mistakes (And How to Avoid Them)

In my many years of online/interactive/website development, I’ve seen just about every mistake in the book (I’ve even made a few myself). Before you hire a web development firm or website designer, be sure to read our new whitepaper “10 Costly Website Mistakes (And How to Avoid Them)”. Click here to download. Please check it […]

Saltworks Completes Work On New Granger Website

Saltworks recently completed work on a new responsive website for Granger School of Music, one of the area’s premiere music schools. Granger helps take students beyond learning a few songs – with an approach that teaches students how to create music of their own. The site’s design created Saltworks accentuates the creative energy that Granger […]

How to Talk to Your Customers About the Heartbleed Bug

If your brand has an e-commerce website, you might have experienced a few heart palpitations of your own last week when you found out about the Heartbleed Bug. The lists of sites that have been breached by the bug gets longer each day, making it apparent that it will be a while before the full […]