RICHARDS BRANDT

Salt Lake City-based Law Firm

Our Services Included:

Marketing Strategy Development
Logo Design
Website Development (English & Spanish)
SEO
Content Management & Technical Maintenance

THE CHALLENGE

In 2020, Salt Lake City-based law firm Richards Brandt Miller Nelson needed help with a rebrand. The firm’s name would be shortened to Richards Brandt and its value proposition and positioning would be revisited. The firm selected Saltworks Digital to develop a marketing and communications strategy, retool the firm’s logo, and redevelop the website.

THE STRATEGY

Saltworks Marketing and Communications Strategy

Saltworks began with an analysis of the target audiences, a competitive analysis, and review of goals and objectives. Keyword research helped reveal new opportunities to reach the target audiences organically. Saltworks developed a marketing strategy that was the perfect mix of paid, earned, and owned media.

Richard Brandt’s marketing strategy incorporated an SEO-based content marketing strategy

LOGO REDESIGN

The redesigned logo and branding would pay homage to the RBMN brand while simultaneously shifting to a slightly more modern look. The new Richards Brand logo would retain the same red color associated with RBMN for decades combined with modernized typography for a fresh, clean design.

Expert Copywriting Provided by Saltworks

Richards Brandt attorneys take a more personal approach, forming long-term, collaborative, and supportive relationships with clients. Saltworks helped convey this by creating the slogan: Deeper Understanding, Real Results.

The Work

RICHARDS BRANDT WEBSITE IN SPANISH

Saltworks helped Richards Brandt expand the size of the firm’s online audience by implementing a full version of the website in Spanish. As of 2022, Utah ranked among the top 15 U.S. states with the most Spanish speaking residents.

The Results

Search Rankings Improvement

(2020 – 2021, compared with 2019 – 2020)

112%

increase in visitors from organic search

267%

increase in visitors to product pages

476%

increase in visitors to category pages

Google Ads Campaign

(Period of Oct 1, 2020 – Jul 15, 2021)

Spent more time in the number one position than any other advertiser

123%

increase in new users

TOP 3

Appeared in top 3 ad positions more often than other local & national advertisers

Client Review

“Our retail tile business found itself stranded in the scary, dark, and murky waters of SEO and Google Ads until Doug and his staff at Saltworks pulled us to safety!

First, Saltworks identified the problem area. In our case we had good website traffic but it wasn’t translating into sales. They came up with a plan to adjust our website, executed it quickly, and we began to see positive results right away.

They also put together a Google Ads campaign that has put our brand right up there with national corporate chains all the while staying within a budget that fits our wallet. Our business has been paddling towards clear waters ever since!”

– Michele Bergman
Co-Owner, Tile For Less

We’re ready to take your brand or project to the next level. Let’s talk!

ABOUT SALTWORKS

Saltworks is a Utah web design – development company based in Salt Lake City. We specialize in creating engaging online experiences. By combining our unique understanding of consumer behavior with expert web development we can create a website that’s both meaningful for your consumers and profitable for your brand.

We’d love to meet with you and learn more about your marketing challenges.

DIGITAL MARKETING | WEB DEVELOPMENT

655 E. 4500 S. SUITE 210
SALT LAKE CITY, UT 84107

801-839-4137 (M-F 9AM TO 5PM MT)

QUICK LINKS

DIGITAL MARKETING | WEB DEVELOPMENT

655 E. 4500 S. SUITE 200
SALT LAKE CITY, UT 84107

801-839-4137 (M-F 9AM TO 5PM MT)

QUICK LINKS