Salt Lake City-based Law Firm
Our Services Included:
In 2020, Salt Lake City-based law firm Richards Brandt Miller Nelson needed help with a rebrand. The firm’s name would be shortened to Richards Brandt and its value proposition and positioning would be revisited. The firm selected Saltworks Digital to develop a marketing and communications strategy, retool the firm’s logo, and redevelop the website.
Saltworks began with an analysis of the target audiences, a competitive analysis, and review of goals and objectives. Keyword research helped reveal new opportunities to reach the target audiences organically. Saltworks developed a marketing strategy that was the perfect mix of paid, earned, and owned media.
Richard Brandt’s marketing strategy incorporated an SEO-based content marketing strategy
The redesigned logo and branding would pay homage to the RBMN brand while simultaneously shifting to a slightly more modern look. The new Richards Brand logo would retain the same red color associated with RBMN for decades combined with modernized typography for a fresh, clean design.
Richards Brandt attorneys take a more personal approach, forming long-term, collaborative, and supportive relationships with clients. Saltworks helped convey this by creating the slogan: Deeper Understanding, Real Results.
Saltworks helped Richards Brandt expand the size of the firm’s online audience by implementing a full version of the website in Spanish. As of 2022, Utah ranked among the top 15 U.S. states with the most Spanish speaking residents.
increase in visitors from organic search
increase in visitors to product pages
increase in visitors to category pages
increase in new users
Client Review
“Our retail tile business found itself stranded in the scary, dark, and murky waters of SEO and Google Ads until Doug and his staff at Saltworks pulled us to safety!
First, Saltworks identified the problem area. In our case we had good website traffic but it wasn’t translating into sales. They came up with a plan to adjust our website, executed it quickly, and we began to see positive results right away.
They also put together a Google Ads campaign that has put our brand right up there with national corporate chains all the while staying within a budget that fits our wallet. Our business has been paddling towards clear waters ever since!”
– Michele Bergman
Co-Owner, Tile For Less
SALTWORKS
655 E 4500 S #210
SALT LAKE CITY, UT 84107
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DIGITAL MARKETING | WEB DEVELOPMENT
655 E. 4500 S. SUITE 200
SALT LAKE CITY, UT 84107
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