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Is Your Company Using Threads Yet?

Is Your Company Using Threads Yet?

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We wanted to share some exciting news about the new social media platform Threads, which was introduced by Meta, the parent company of Instagram, last week. Threads is a text-based conversation app that aims to offer an alternative to Twitter. It’s easy to sign up, and you can use your current Instagram credentials. It will […]

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Saltworks Presses Pause on Twitter, Recommends Clients Do The Same

Saltworks Presses Pause on Twitter, Recommends Clients Do The Same

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Over the past month, we’ve become increasingly concerned about changes at Twitter. Most concerning is the modification to the blue-check-mark system. For many years, the blue-check-mark served as a way to verify the identity of companies/brands on the platform. Since November 9, 2022, when Twitter reduced the requirements to be awarded a blue-check-mark from validating […]

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It’s Time 4 Your Small Business To Switch To Google Analytics 4

It’s Time 4 Your Small Business To Switch To Google Analytics 4

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As a small business owner, are you currently utilizing Google Analytics 4 (GA4)? Well, if not, you definitely should. What IS GA4, you ask? In the fall of 2020, Google released its newest version of its Google Analytics platform. GA4, is the newly named platform that has replaced the namesake “Universal Analytics” (UA), which has […]

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The 7 Website Passwords That Are Mission-Critical To Your Business

The 7 Website Passwords That Are Mission-Critical To Your Business

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Far too few business owners or managers have quick access to these important digital assets Recently, we took on a client who is the widow of a well-known 1960’s TV star. For several decades, she managed the website (on a domain bearing her husband’s name) selling merchandise related to the character her husband played on […]

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3 Keys To Making The Perfect Customer Video Testimonial Using Your iPhone

3 Keys To Making The Perfect Customer Video Testimonial Using Your iPhone (+ Steal My Script)

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Here are 3 tips to getting more powerful customer testimonials for your business. It’s no secret that reviews and testimonials from real customers are valuable. But if you can get a video testimonial from one of your customers, it can be a very effective marketing tool for your business to reach new customers. So here […]

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