Web Design & Digital Marketing Blog

Saltworks Presses Pause on Twitter, Recommends Clients Do The Same

November 21, 2022/by Doug Burton

Over the past month, we’ve become increasingly concerned about changes at Twitter. Most concerning is the modification to the blue-check-mark system. For many years, the blue-check-mark served as a way to verify the identity of companies/brands on the platform. Since November 9, 2022, when Twitter reduced the requirements to be awarded a blue-check-mark from validating […]

It’s Time 4 Your Small Business To Switch To Google Analytics 4

October 20, 2022/by Scott Standriff

As a small business owner, are you currently utilizing Google Analytics 4 (GA4)? Well, if not, you definitely should. What IS GA4, you ask? In the fall of 2020, Google released its newest version of its Google Analytics platform. GA4, is the newly named platform that has replaced the namesake “Universal Analytics” (UA), which has […]

The 7 Website Passwords That Are Mission-Critical To Your Business

January 3, 2022/by Doug Burton

Far too few business owners or managers have quick access to these important digital assets Recently, we took on a client who is the widow of a well-known 1960’s TV star. For several decades, she managed the website (on a domain bearing her husband’s name) selling merchandise related to the character her husband played on […]

3 Keys To Making The Perfect Customer Video Testimonial Using Your iPhone

July 17, 2021/by Andrew Johnson

When a written review is good, a video testimonial is better. Here’s a simple 3-step framework for capturing powerful customer stories using nothing but your iPhone.

These 3 Things Will Make Or Break Your Business’ Visibility In Google

September 15, 2020/by Andrew Johnson

When you search for your business in Google, does your listing show up? How about in Google Maps? When you’re trying to get your business showing up when people search on their phones, there are specific things you can do. Your biggest problem with SEO right now is that your business isn’t showing up in […]

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