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Website Mistake #6 – Building Your Website Without An SEO Strategy

Here’s an excerpt from our white paper “10 Costly Website Mistakes (And How to Avoid Them): If you were going to open a brick and mortar business, you would first find a good location and create signage that makes it easy for customers to find you. Makes sense, right? Online success requires the same type […]

Website Mistake #2 – Forgetting Security & Backup Protocols

Here’s an excerpt from our white paper “10 Costly Website Mistakes (And How to Avoid Them): Every day, thousands of Brute Force and DDoS (Distributed Denial of Service) attacks threaten websites of companies both large and small. Don’t assume that your web development firm is handling all aspects of securing your site and your data. […]

Website Mistake #5 – Building Without A Social Media Strategy

Here’s an excerpt from our white paper “10 Costly Website Mistakes (And How to Avoid Them): A website is just one component of an effective online communications strategy. Once you have clear plan for how customers and prospective customers will be engaging with your brand via social media, you can then design your website in […]

Website Mistake #9 – Hiring a Firm That Doesn’t Respect Your Time

Here’s an excerpt from our white paper “10 Costly Website Mistakes (And How to Avoid Them): Development of a website for your brand or company requires an investment of time from you (and/or your in-house team) to provide assets, feedback, and approvals to the development firm you hire. There are monetary and opportunity costs associated […]

10 Costly Website Mistakes (And How to Avoid Them)

In my many years of online/interactive/website development, I’ve seen just about every mistake in the book (I’ve even made a few myself). Before you hire a web development firm or website designer, be sure to read our new whitepaper “10 Costly Website Mistakes (And How to Avoid Them)”. Click here to download. Please check it […]