Social Media and Content Marketing

Are you getting the best possible results from your Social Media Marketing? Posting to social media on a consistent basis is crucial. But the content posted must also be engaging, compelling, timely, and tailored to your target consumers. And it you’re only looking at “Likes” and “Shares” to assess the results of your social media efforts, you’re only seeing a small piece of the puzzle.

At Saltworks, we can help a social media strategy and content that helps your company see tangible results. Our social media strategies are structured to help you build relationships with prospective customers. This begins by engaging content that captivates the consumer and starts the conversation. We can create a roadmap and editorial calendar for your social media campaigns, develop compelling content, manage the campaign for you, as well as help you measure the results, and optimize content for future campaigns. The end result? Increase sales and a better return on your online investment.

Our social media management services include:

Social Media and Content Marketing Strategy

Editorial calendar development

Creative development

Content Aggregation & Curation

Social Community Building & Management

Social Media Monitoring

Social Media Analytics & Reporting

Our social media content development services include:

Video production

Sharables graphics (including infographics)

Thought-leadership articles

Helpful hints and advice posts

Custom illustrations and cartoons



Aggregation and curation of syndicated content