Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is one the most misunderstood and misapplied services in the marketing realm. Saltworks’ search experts live and breathe SEO and apply trusted strategies to help maximize not only your brand’s search engine ranking but also the leads that your ranking should be generating.

Our SEO services include:

Research

SEO Audits / SEO SWOT Analysis

Keyword Research

Situational Analysis

Competitive Analysis

Online Footprint Evaluation

Optimization

Heat Mapping

Conversion Rate Optimization

Analytical Tracking

A/B Testing

Conversion

Meta Titles and Descriptions

Link Building and Acquisition

URL Canonicalization

SEO is not a magic bullet to solve all your marketing challenges. However, it is an important tool to help deliver high quality traffic to your website. Organic search traffic is invaluable because it brings people to your site who are actively searching for the solution your product or service delivers.

SEO: An Important Component of Your Online Ecosystem

A solid SEO strategy is a crucial component of every effective website or successful online marketing campaign. SEO is most effective when it’s integrated directly into your online ecosystem. It’s also important to remember that quality content plays a major role in SEO success. Google rewards sites that have content that users find useful and engaging. Saltworks excels in creating compelling content that drives engagement and provides real value.

Case Study – Granger School of Music

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Granger School of Music is a music school based in Park City, Utah. In 2015, GSOM asked Saltworks to increase website traffic from prospective students and parents looking for music lessons. After conducting keyword research we determined that optimizing for the following terms would yield the best results:

Park City Guitar Lessons
Park City Piano Lessons
Park City Singing Lessons
Park City Drum Lessons

Before our SEO work, the Granger School of Music site did not appear on the first page of Google search for any of these terms.

Within six months after beginning our SEO work, Granger School of Music’s website ranked #1 in Google search for each of these key terms.

SALTWORKS

655 E 4500 S #210
SALT LAKE CITY, UT 84107

(801) 747-9985

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DIGITAL MARKETING | WEB DEVELOPMENT

655 E. 4500 S. SUITE 200
SALT LAKE CITY, UT 84107

(801) 747-9985

QUICK LINKS