If your brand has an e-commerce website, you might have experienced a few heart palpitations of your own last week when you found out about the Heartbleed Bug. The lists of sites that have been breached by the bug gets longer each day, making it apparent that it will be a while before the full […]
This ad ties in perfectly with the everyday lives of young parents. The product becomes a reward for a job well done.
Lack of relevance – it’s one of the biggest reasons why some marketing communications fall short. If the information you’re presenting to the consumer isn’t the right info at the right time, the consumer won’t engage – and he or she won’t purchase. To know which information about your product will be relevant to consumer, […]