Andrew Johnson, Author at Saltworks

About Andrew Johnson

I lead client marketing strategies at Saltworks Digital, where I help local businesses grow through proven SEO, Meta & Google Ads, and content marketing campaigns. My focus is on delivering measurable results that drive real revenue growth for our clients.

With expertise spanning local SEO optimization, paid advertising campaigns, and strategic content development, I work with businesses to cut through the noise and connect with their target customers. I believe in data-driven marketing that produces tangible outcomes—more leads, higher conversions, and sustainable growth.

Entries by Andrew Johnson

Yes, Google Redesigned The Search Box. No, SEO Is Not Dead.

May 26, 2026/by Andrew Johnson

The clickbait headlines are out in full force after Google I/O 2026. Here’s what actually changed, what the data says, and why the businesses investing in SEO right now are making the right call.

Google’s AI Is Now Calling Businesses About Pricing, Availability

December 15, 2025/by Andrew Johnson

Google’s new AI calling feature is reaching out to local businesses. Discover how it works, why it matters, and how to optimize your profile to capture these leads.

Google ‘AI Mode’ Is Here: What Every Local Business Owner Needs to Know

June 9, 2025/by Andrew Johnson

Google is rolling out AI Mode to all U.S. users – no more waiting lists or Labs sign-ups required. This isn’t just another Google update that tweaks how search results look. It’s a fundamental shift in how people search and find local businesses. If you’re a local business owner, you need to understand what this […]

3 Keys To Making The Perfect Customer Video Testimonial Using Your iPhone

July 17, 2021/by Andrew Johnson

When a written review is good, a video testimonial is better. Here’s a simple 3-step framework for capturing powerful customer stories using nothing but your iPhone.

These 3 Things Will Make Or Break Your Business’ Visibility In Google

September 15, 2020/by Andrew Johnson

When you search for your business in Google, does your listing show up? How about in Google Maps? When you’re trying to get your business showing up when people search on their phones, there are specific things you can do. Your biggest problem with SEO right now is that your business isn’t showing up in […]

COVID-19 & Small Business: What To Do As Coronavirus Impacts Your Bottom Line

March 19, 2020/by Andrew Johnson

Coronavirus is dominating the headlines, and many small business owners are already seeing the effects. According to a study from NFIB released this week, small businesses are experiencing supply chain disruptions and slower sales. Nike, Nordstrom and Macy’s stores announced they will temporarily close in response to the outbreak, along with Deseret Industries locations, ski […]