Your best customers are looking for exactly what you offer. The question is whether they’re finding you or the competitor down the street.
Most local businesses don’t lose customers because of a bad product. They lose them because their online presence doesn’t tell Google what they do, where they do it, or why they’re worth trusting. That’s a fixable problem.
We don’t treat SEO as a checklist of technical tasks. We treat it as a primary business channel, one that should be generating real leads, not just rankings nobody can explain.
Every engagement starts with a full audit of your current local presence: where you rank, where you’re losing ground, and what it will take to close the gap. From there, we build a strategy around your specific market and goals, not a one-size-fits-all template.
“Doug Burton and Andrew Johnson have seriously killed it with my SEO. Hiring them was one of the best decisions I’ve made.”
– Justin L.
Your GBP listing is often the first impression a potential customer gets. We optimize every element, including categories, services, photos, and attributes, then manage it ongoing with weekly posts and review responses.
Inconsistent business information quietly kills local rankings. We audit your existing citations, clean up discrepancies, and build new listings across the directories that matter: Google, Bing, Apple Maps, and the industry-specific platforms your customers actually use.
Reviews are a direct ranking signal, not just social proof. We run email and SMS campaigns that make it easy for happy customers to leave them, and implement a website widget so the momentum is built into your normal operations.
We research what your local market actually searches for, then build or update your site pages to match, including title tags, location-specific content, LocalBusiness schema, and internal linking that reinforces your relevance for every service you offer.
Every engagement starts the same way: we learn your business before we touch anything. That means a full audit of your current local presence, a competitive gap analysis to see exactly where you’re losing ground, and a clear strategy before a single word gets written or a single listing gets changed.
From there, we move in phases, foundation first, then growth. You’ll know what we’re doing, why we’re doing it, and what results to expect.
There’s no outsourcing here, no junior staff assigned to your account, no handoffs. A small, experienced team handles everything, and that team includes two people who have spent their careers getting this right.
Doug Burton has studied consumer psychology for over 20 years. He founded Saltworks on the idea that understanding why people make decisions is more valuable than chasing algorithm updates. That philosophy runs through everything we build.
Andrew Johnson has 16 years of SEO experience across North America, working with large brands and small businesses alike. He knows the difference between strategies that look good in a report and ones that actually bring customers through the door.
SALTWORKS
655 E 4500 S #210
SALT LAKE CITY, UT 84107
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DIGITAL MARKETING | WEB DEVELOPMENT
655 E. 4500 S. SUITE 200
SALT LAKE CITY, UT 84107
FOLLOW US ON SOCIAL MEDIA
QUICK LINKS