Marketing for Recycling, Waste Management, and Renewable Energy Companies

Full-service marketing for organizations that keep our communities and resources moving forward.

Marketing for Recycling, Waste Management, and Renewable Energy Companies

Full-service marketing for organizations that keep our communities and resources moving forward.

Marketing That Speaks to Every Audience You Serve

Recycling and resource recovery businesses serve different audiences at once.

A homeowner deciding whether to keep their curbside bin, a facility manager evaluating a new equipment vendor, and a city weighing program funding all need different messages, delivered in different places.

Saltworks builds marketing that speaks to each of these audiences without diluting your brand. We handle the full picture, from local visibility and paid campaigns to reputation, content, and design, so your message stays consistent whether you’re reaching residents, municipalities, or industrial partners.

You focus on operations. We make sure the right people find you and trust you.

Full Service Marketing & Advertising

Local
SEO

We get your recycling center, drop-off location, or service area found in local search and maps, so nearby residents and businesses can find you first.

Paid
Media

Targeted campaigns that reach the right audience, whether that’s residents signing up for a program or facility managers evaluating vendors.

Social Media

Social
Media

Content that builds community trust and educates your audience, from sorting guides to program updates.

Reputation Management

We protect and strengthen how your organization shows up across the platforms your audience actually checks.

Review Marketing

A steady flow of fresh reviews that build trust with both residential customers and business partners.

AI Search Optimization

We structure your content so AI tools like ChatGPT and Gemini can find and cite your business when people ask about recycling and waste solutions.

Website Design & Development

Sites built to explain complex processes clearly, whether that’s how anaerobic digestion works or how to sign up for curbside service.

Creative
Services

Video production that turns facility openings, program launches, and complex operations into content people actually want to watch.

Graphic
Design

Clear visuals, infographics, and print materials that make diversion stats, program steps, and technical processes easy to understand.

Market dominance

Market
Research

Insight into how your community or industry views recycling and sustainability, so your messaging lands where it matters.

Who We Work With

  • Municipal and special service waste districts
  • Residential and commercial recycling programs
  • Composting and organics recycling facilities
  • Anaerobic digestion and renewable energy facilities
  • Biogas and landfill gas companies
  • Waste-to-energy operations
  • Environmental engineering and equipment providers
  • Sustainability-focused nonprofits and community programs

A Few of Our Clients

Wasatch Resource Recovery
ScavengeAir

Why Saltworks

We don’t work like a typical vendor. Saltworks operates as an extension of your team, a true partner invested in your goals, not just your deliverables.

Recycling and resource recovery marketing isn’t one playbook; it’s several, running at once, and most agencies default to generic sustainability messaging that ignores the different people you’re actually trying to reach.

We start by identifying exactly who you need to target with your message—residents, regulators, business partners, or facility buyers—and build campaigns around each. The result is a connected marketing system, backed by a team that shows up like part of your organization.

Schedule a Free Consultation

Ready to reach the residents, partners, and decision-makers who matter most to your organization? Tell us a bit about your goals, and we’ll show you what’s possible.

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