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DIGITAL MARKETING | WEB DEVELOPMENT
655 E. 4500 S. SUITE 200
SALT LAKE CITY, UT 84107
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Recycling and resource recovery businesses serve different audiences at once.
A homeowner deciding whether to keep their curbside bin, a facility manager evaluating a new equipment vendor, and a city weighing program funding all need different messages, delivered in different places.
Saltworks builds marketing that speaks to each of these audiences without diluting your brand. We handle the full picture, from local visibility and paid campaigns to reputation, content, and design, so your message stays consistent whether you’re reaching residents, municipalities, or industrial partners.
You focus on operations. We make sure the right people find you and trust you.
We get your recycling center, drop-off location, or service area found in local search and maps, so nearby residents and businesses can find you first.
Targeted campaigns that reach the right audience, whether that’s residents signing up for a program or facility managers evaluating vendors.
Content that builds community trust and educates your audience, from sorting guides to program updates.
We protect and strengthen how your organization shows up across the platforms your audience actually checks.
A steady flow of fresh reviews that build trust with both residential customers and business partners.
We structure your content so AI tools like ChatGPT and Gemini can find and cite your business when people ask about recycling and waste solutions.
Sites built to explain complex processes clearly, whether that’s how anaerobic digestion works or how to sign up for curbside service.
Video production that turns facility openings, program launches, and complex operations into content people actually want to watch.
Clear visuals, infographics, and print materials that make diversion stats, program steps, and technical processes easy to understand.
Insight into how your community or industry views recycling and sustainability, so your messaging lands where it matters.
We don’t work like a typical vendor. Saltworks operates as an extension of your team, a true partner invested in your goals, not just your deliverables.
Recycling and resource recovery marketing isn’t one playbook; it’s several, running at once, and most agencies default to generic sustainability messaging that ignores the different people you’re actually trying to reach.
We start by identifying exactly who you need to target with your message—residents, regulators, business partners, or facility buyers—and build campaigns around each. The result is a connected marketing system, backed by a team that shows up like part of your organization.
Ready to reach the residents, partners, and decision-makers who matter most to your organization? Tell us a bit about your goals, and we’ll show you what’s possible.
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