Marketing Strategy Development

Developing a truly effective brand strategy requires that we first understand your brand’s strengths and weaknesses, the competitive landscape, and, most important, existing consumer perceptions about your brand.

Whether you need research work to gain these insights or simply need help to create an effective positioning strategy and brand story, we’d love to work with you to chart a true course for your brand.

Brand Audits

Brand Impact Analysis

Product Naming

Marketing Plan Development

Budget Development and Management

Audience Profiling

Competitive Analysis

Buyer Persona Development

Market Research

Social Media Strategy

Saltworks Delivers With:

Solid strategy that helps you achieve your long & short term goals

Compelling content that aligns with your brand voice

A consistent social media presence with reliable management

Expert analysis and optimization of campaigns

Increased sales and improved brand loyalty

CASE STUDY – BARBER ADR

Jason Barber is a Utah-based mediator and resolution consultant who practices in the western U.S. In 2017, Jason asked Saltworks to develop a comprehensive marketing strategy and campaign to effectively communicate the benefits of mediation over litigation as well as to position his company, Barber ADR, as a leader in the field of mediation.

We began by conducting extensive research into the awareness of and attitudes towards “mediation” and “alternative dispute resolution (ADR)”. What we found is that the target audience was unclear about the difference between arbitration and mediation and also lacked awareness of the full range of benefits of mediation over litigation.

MARKETING STRATEGY DEVELOPMENT

Saltworks developed a marketing plan for Barber ADR that prescribed a strategy for communicating the difference visually by avoiding colors, fonts, and iconography generally associated with the legal profession or the court system. Instead we recommended the use of a style that would symbolize openness, collaboration, interconnectedness.

Our marketing strategy development process included:

• Behavioral analysis & consumer perceptions analysis
• Data driven personas
• Google keyword research
• Competitive analysis
• Market research

LOGO DESIGN

WEBSITE DEVELOPMENT

We leveraged the concept of “the pool of shared meaning” to position mediation as the obvious choice over litigation. The result was the “Mediation Change the Conversation” maxim and accompanying campaign. The campaign includes several animations detailing how a skilled mediator can help change a conversation from adversarial to collaborative, in nature. Through different versions of the creative, we illustrate the advantages of mediation for divorce/child custody/domestic issues, corporate issues, civil and small claims disputes, and personal injury/malpractice claims.

THE RESULTS

“We chose Saltworks because we needed a digital marketing agency that understood our unique marketing challenge. We needed to educate the target audience about the benefits of mediation as well as to drive traffic to our website to generate inquiries and requests for consultations.

The team at Saltworks developed a winning strategy with new brand identity (logo and visual styles) that really resonated with our target audience. They also conceptualized a memorable slogan (Mediation Changes the Conversation) and a marketing campaign that perfectly conveys our service benefits — and helps position us above other mediators. The campaign has been very effective in communicating precisely not only what mediation is, but also how it can create a mutually beneficial relationship that results in open communication and real resolution.

I love our new logo, website, and online campaign and would highly recommend Saltworks to any brand that needs strong online marketing.”

– Jason Barber
Barber ADR

Talk to Us!

SALTWORKS

655 E 4500 S #210
SALT LAKE CITY, UT 84107

(801) 747-9985

QUICK LINKS

DIGITAL MARKETING | WEB DEVELOPMENT

655 E. 4500 S. SUITE 200
SALT LAKE CITY, UT 84107

(801) 747-9985

QUICK LINKS