Saltworks is a strategic marketing partner for established community banks and credit unions. As a specialized bank marketing agency, we combine consumer psychology with data-driven performance to help community-focused institutions win high-value business relationships.
Saltworks is a strategic marketing partner for established community banks and credit unions. As a specialized bank marketing agency, we combine consumer psychology with data-driven performance to help community-focused institutions win high-value business relationships.
Most agencies treat a bank’s website as a digital brochure. We treat it as your most important branch. By looking past “loan leads” and studying how local business owners actually make financial decisions, we help you build an inquiry engine that connects with people, not just applications.
Local entrepreneurs don’t want just a rate. They want a bank that understands their hopes, dreams, and fears.
“Our bank doesn’t help us run or grow our business. I wish they were willing to give me more guidance on cash flow and growth planning.”
– Utah small business owner
Source: Saltworks Digital’s 2023 study on business banking pain points for Utah business owners.
There’s a gap between sites that are technically competent and brands that feel human. We close it.
We work best with established community institutions that already have in-house marketing staff and need a strategic partner, not a replacement.
We focus on high-value relationships because those are what drive long-term institutional stability. Being “local” gets you in the door. Your digital presence has to make the case for why your institution is the right partner for a growing company.
We build your digital presence around local entrepreneurs who are actively looking for specialized financial guidance from someone who understands their situation.
National banks sometimes rely on rigid, automated decisions that leave viable local businesses without options. That’s an opening you can own.
We build mobile-first online experiences that turn anonymous traffic into real human connections.
Digital marketing providers are considered “service providers” under the Consumer Financial Protection Act. We manage your growth with your regulatory safety in mind.
We don’t segment marketing into silos. Our approach is built so every touchpoint, from the first search to the final handshake, reinforces your brand’s authority and commitment to the local business community.
We go beyond generic research by interviewing local business owners to understand the financial challenges they face. That intelligence shapes a strategy matched to the business members you actually want to serve.
We tell the “community difference” story through professional video featuring real accounts from your business members. Those narratives, deployed across your website and social media, build trust in a way that copy alone can’t.
Our Google Ads management filters out unqualified traffic and focuses your budget on high-quality business prospects. Campaigns get refined continuously so your institution captures maximum search impression share for the services that drive your growth.
We go past basic keywords to compete for high-value business banking terms. Through technical and UX audits, we make sure your site outranks national competitors and loads fast for busy entrepreneurs on mobile.
We run email and social strategies built around actual value for the business owner, not volume. The editorial approach focuses on financial best practices and shared community goals, not promotional noise.
The financial marketplace is crowded. Dozens of banks, credit unions, and fintechs compete for the same customers, and over 17 local institutions were using the same common keywords in their names. The bank needed a clear, memorable way to communicate what made them different from 110 regional competitors without relying on the same tired language everyone else was already using.
Utah’s Competitive Financial Marketplace
| 50+ | 60+ |
|---|---|
| BANKS | CREDIT UNIONS |
We started by listening to the target market. Understanding what business owners actually worried about with larger institutions shaped everything we built.
Strategic Messaging: We developed a unique slogan and concise brand narrative using straightforward, conversational language that spoke directly to what the audience wanted from a banking relationship.
A Humanized Digital Branch: The existing website worked technically, but it felt impersonal. We rebuilt the business banking experience around real customer stories and prioritized the mobile experience most customers were already using.
High-Intent Lead Acquisition: We ran targeted search campaigns built around high-value actions, connecting business owners directly with a banker or guiding them into a formal application.
By treating the marketing as a connected ecosystem rather than a checklist, we produced substantial growth within ten months.
32% year-over-year increase in total qualified lead actions.
129% increase in SBA loan inquiries. 767% increase in business financing leads.
35% search impression share, capturing more than a third of available business banking searches in a competitive regional market.
Nearly 45,000 ad impressions, expanding the bank’s visibility to business owners across the region.
We’d love to chat with with you about your business and your marketing goals. There’s no sales pitch because we don’t have a sales team or sales goals to meet. Our discovery call or video conference with you is for us to hear about and understand your marketing challenges — and to work together to determine if we might be a good fit for you.
Let’s start a conversation. Just complete the form with some basic information and we’ll be in touch.
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SALTWORKS
655 E 4500 S #210
SALT LAKE CITY, UT 84107
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DIGITAL MARKETING | WEB DEVELOPMENT
655 E. 4500 S. SUITE 200
SALT LAKE CITY, UT 84107
FOLLOW US ON SOCIAL MEDIA
QUICK LINKS