3 Keys To Making The Perfect Customer Video Testimonial Using Your iPhone

Reviews and testimonials from real customers carry serious weight. But a video testimonial? That’s a different level. Done right, it’s one of the most effective marketing tools you have for reaching new customers.

Here are 3 things to keep in mind:

Tip #1: Consistently plant “referral seeds” with your clients.

The moment a client is happiest is the moment they’re most likely to give you a great testimonial. Strike while that excitement is high. Talk about capturing their story when the results are fresh, and send a monthly email reminding clients that you’d love to showcase what they’ve accomplished working with you.

Tip #2: Record an informal “selfie interview.”

Plenty of clients are camera shy. Keep it casual. Sit down with them somewhere inside your business, facing a natural light source like a window. If you can’t meet in person, a Zoom or video call works just as well.

Tip #3: Ask them these three questions:

1. What prompted you to reach out to us in the first place?
2. How have things changed since working with us?
3. If you were recommending us to a close friend, what would you say?

The first question uncovers the pain point that brought them to you. The second captures the transformation. The third gives you word-of-mouth language you can use everywhere.