Entries by Scott Standriff

It’s Time 4 Your Small Business To Switch To Google Analytics 4

As a small business owner, are you currently utilizing Google Analytics 4 (GA4)? Well, if not, you definitely should. What IS GA4, you ask? In the fall of 2020, Google released its newest version of its Google Analytics platform. GA4, is the newly named platform that has replaced the namesake “Universal Analytics” (UA), which has […]