One week ago, Google changed the way it ranks websites based on “mobile-friendliness”. Google’s new algorithm rewards sites that leverage responsive web design with a higher search ranking in searches that take place on mobile devices. Not sure if your site is responsive? You can test your site with Google’s Mobile-Friendly Test Tool.
Now don’t assume that just because your site was promised to be “responsive” that it will pass Google’s test. That because Google’s new algorithm measures much more that just content width, block stacking, and usage of mobile menus. Google now takes points off for the following website maladies:
- Text that can’t easily be read on mobile without having to pinch-zoom
- Flash content (Apple phones and tablets won’t display Flash content)
- Links too close together to be easily clickable on a small touch screen
Google’s new algorithm is just one reason you should re-evaluate your website for mobile-friendliness. At last report, a full two-thirds of web traffic comes via mobile devices. This means that if your site isn’t mobile-friendly, it’s of questionable value for more than half of your visitors.
If you’re not 100% confident your online experience is optimized for mobile, don’t let another week go by without doing something about it. We can help. It’s what we do. Click here to contact us today.